Growth Marketing Masterclass:
"Cracking the Code to Scalable Growth"

Become a Growth Marketer in 7 days by learning strategies that our mentors have used to generate more than $100 Mn in revenues.

Upcoming Batch

28th Nov to 4th Dec 2024

₹ 10,00,000+

AVG. STARTING ANNUAL CTC

Unique Insights

LEARNING USING CASE-STUDIES

LIVE Sessions

NO PRE-RECORDED SESSIONS

Learn as in IIM

LEARN FROM IIM ALUMNUS

Top companies are hiring growth marketers like crazy!

& more...

Fresh graduates in any field who wish to kickstart their career in Marketing
MBA graduates who wish to gain extra skills to enhance their profile.
Marketing professionals who wish to upskill and provide more value to their companies and roles.

The course fees is INR 2,499/-.

Refund Eligibility:

Refund requests will only be considered if you notify us via email at refund@fmacademy.co within 3 days of making your booking.
Requests must be submitted at least 1 week before the course start date to be eligible for a refund.

Cancellation:

Your course booking will stand cancelled only in case your refund has been approved and initiated by Forward Momentum Academy. In any other case, there is no scope of cancellation once the booking/enrollment is completed by the customer.

Meet the Mentor

Anuraag Bhaskarbhatta

IIM Kozhikode Alumnus

Product Marketing Head at Jio Platforms Ltd.

Former Marketing Head of a global Cybersecurity company, major Manufacturing & FinTech companies.

$100 Mn+ in revenues

50+ product launched

1 Mn+ people reached

300% ROI on $3 Mn+ budget

Course Outcomes

Master scalable growth models and tactics for user acquisition.

Create a personalized growth strategy ready for real-world application.

Leverage data analytics to drive actionable marketing insights.

Certificate of completion

Implement effective retention strategies to build brand loyalty.

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According to a report by the World Economic Forum, nearly 75% of employers in India struggle to find candidates with the required skills.

At Forward Momentum Academy, learn practical skills that are relevant and required by companies taught by 0.1% experts in respective industries.

Learn what they teach in the IIMs

With Forward Momentum Academy

Just any random course

Batch starts from

28th Nov to 4th Dec 2024

Enroll Now

About The Course

In this intensive 7-day course, you'll master the art and science of growth marketing. Designed for aspiring marketers, you’ll learn to develop scalable strategies that drive viral growth and enhance customer engagement. Covering essential topics such as growth models, data-driven insights, and demand generation tactics, this masterclass combines theory with practical applications. Engage in hands-on projects and real-world case studies to build a personalized growth blueprint. Join us to unlock your potential and gain the skills to thrive in today’s fast-paced marketing landscape.

Course Schedule

Architecting the Growth Mindset & Strategic Growth Models

Growth Engine Architecture: Go beyond traditional strategies and learn how to design modular growth engines that scale with user adoption and behavioural shifts.
The North Star Metric (NSM) Matrix: Framework for identifying the true growth-driving metric for different types of businesses.
Exponential Growth Design (EGD): Proprietary model that teaches how to layer growth tactics, such as network effects and virality, to create compounding user acquisition.
Adaptive Growth Frameworks (AGF): Agile methodologies in growth marketing that allow you to rapidly pivot your strategy based on real-time data inputs.
Deep Funnel Orchestration: Master the art of linking acquisition, retention, and revenue into a unified, fluid funnel that adapts to user behaviour.

Growth Intelligence - Data-Driven Superpowers

Cohort Fractalization: A new approach to customer segmentation that divides behavior into micro-cohorts based on real-time touchpoints and future growth potential.
Predictive Viral Coefficients (PVC): A predictive model that estimates how likely a user is to share a product based on initial engagement triggers.
LTV Maximization Algorithms: Advanced models that calculate the real-time potential of customer lifetime value (LTV) and optimize touchpoints for value extraction.
Growth Dashboards: Proprietary dashboards designed to monitor critical growth signals and behaviors, using machine learning to provide actionable insights.
Reverse Funnel Engineering (RFE): A new way of analyzing funnel leaks by working backwards from churned users and understanding missed retention triggers.

Hyper-Acquisition & Activation Hacks for the Digital Era

Omni-Touch Attribution (OTA): A multi-dimensional attribution model that accounts for all touchpoints, including dark social and user-generated content (UGC).
Quantum Conversion Funnels: A proprietary concept focusing on collapsing multiple stages of the funnel into micro-decisions that trigger instantaneous conversion.
Intent Harvesting Loops: Techniques to extract high-intent signals from user behavior in real-time, increasing conversion probability.
Behavior-Driven Micro-Moments: Pinpointing the exact micro-moments (split-second decision-making moments) that lead to conversions, and leveraging them to build momentum.
Dynamic Viral Activation (DVA): A tactic to continuously tweak viral triggers based on user-generated content and real-time social trends.

Retention & Engagement Acceleration - Turning Users into Evangelists

Retention Flywheels: Understand how to build self-sustaining retention loops where retained users drive new user growth.
Churn Reversal Dynamics: Proprietary tactics to recover churned users using personalized win-back triggers and churn signals before they fully disengage.
Behavioural Momentum Stacking: A new retention method that uses small incremental engagements to build user momentum and increase product stickiness over time.
Engagement Mining Algorithms: AI-driven models that help discover hidden user engagement triggers and personalize retention strategies at scale.
Hyper-Personalized Lifecycle Marketing: Build lifecycle marketing journeys that adapt dynamically to individual user behavior across platforms.

Product-Led Growth (PLG) & Feature Virality Unveiled

Growth Feature Engineering 2.0: A step-by-step guide to building features that have growth baked in, from social sharing to invite-only systems.
Freemium Stack Optimization (FSO): A model for optimizing freemium products by balancing free and paid offerings to maximize upgrades and user retention.
Embedded Network Effects (ENE): Proprietary techniques to weave network effects directly into your product features, leading to scalable user growth.
Rapid Iteration Playbooks: Discover how to launch new product features in cycles to quickly capitalize on viral opportunities.
Product Stickiness Audits: A comprehensive method to assess and boost your product’s inherent stickiness using a mixture of data analysis and UX improvements.

Scaling Up - Growth Infrastructure & Marketing Automation Mastery

Full-Funnel Experimentation (FFE) Systems: Learn to build growth labs where A/B tests and rapid experimentation run continuously to optimize every part of the funnel.
Auto-Growth Accelerators: Automating growth with bots, AI-driven content generation, and automated touchpoint management to scale without needing manual interventions.
Growth Cloud Integration: How to unify data across multiple platforms and automate decision-making processes through cloud-based growth systems.
KPI Harmonization: A unique method of aligning key performance indicators across departments to drive holistic growth.
Velocity Stacking Methodology: Proprietary tactics to accelerate growth velocity across different acquisition channels without compromising user experience.

Capstone - Real-World Applications & Industry Disruption

Live Growth Blueprinting: Build your personalized growth strategy for a real-world business using cutting-edge tools and tactics learned during the course.
The Disruption Playbook: Deconstruct disruptive growth tactics from companies like TikTok, Clubhouse, and Uber, analysing how they created category-defining growth.
Hyper-Personalized Growth Strategies: Learn how brands like Amazon and Netflix use personalization algorithms to fuel never-ending user growth.
Future-Proof Growth Hacking: Explore the future of AI-driven marketing, zero-party data, and post-cookie growth hacks that will shape the next decade.