Advanced Certification ( IIM-Level) :
"Marketing Management"

Upcoming Batch

1st Jan to 1st July 2025

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According to a report by the World Economic Forum, nearly 75% of employers in India struggle to find candidates with the required skills.

At Forward Momentum Academy, learn practical skills that are relevant and required by companies taught by 0.1% experts in respective industries.

Learn what they teach in the IIMs

With Forward Momentum Academy

Just any random course

About The Course

Embark on a transformative journey with our 6-month Advanced Certification in Marketing Management. This extensive program consists of 48 classes designed to equip you with in-depth knowledge and practical skills across various marketing disciplines.

Covering subjects from Marketing 4.0 to Digital Marketing, and Strategic Brand Management, this course prepares you to thrive in today's rapidly evolving marketing landscape. You’ll delve into essential topics such as consumer behavior, marketing research, and integrated marketing communications, learning to navigate the complexities of both B2B and services marketing.

Through a mix of theoretical frameworks, real-world case studies, and hands-on projects, you'll gain the expertise needed to create impactful marketing strategies, enhance brand equity, and drive business growth. By the end of the course, you’ll emerge as a proficient marketing professional ready to tackle the challenges of the modern marketplace.

Fresh graduates in any field who wish to kickstart their career in Marketing
MBA graduates who wish to gain extra skills to enhance their profile.
Marketing professionals who wish to upskill and provide more value to their companies and roles.

The course fees is INR 24,999/-.

Refund Eligibility:

Refund requests will only be considered if you notify us via email at refund@fmacademy.co within 3 days of making your booking.
Requests must be submitted at least 1 week before the course start date to be eligible for a refund.

Cancellation:

Your course booking will stand cancelled only in case your refund has been approved and initiated by Forward Momentum Academy. In any other case, there is no scope of cancellation once the booking/enrollment is completed by the customer.

Course Outcomes

Understand advanced marketing concepts and frameworks for the digital economy.

Equip yourself for success in various marketing roles.

Develop skills to create and implement effective marketing plans.

Cultivate analytical skills for data-driven marketing decisions

Gain expertise in SEO, social media, email marketing, and analytics.

Certificate of completion

Batch starts from

1st Jan to 1st July 2025

Enroll Now

Course Schedule

Marketing 4.0 (Moving from Traditional to Digital) & Marketing Management

Marketing Research & Consumer Behavior

Introduction to Marketing research industry, process & research design.
Consumer behavior, market segmentation & real-time bidding.
Secondary Data, qualitative research techniques, data evaluation, designing questionnaire.
Understanding consumer motivation, perception, learning, attitude formation and positioning. Communication & Consumer behavior.
Sample selection & using analysis on data collected.
Social & cultural setting, cross-cultural consumer behavior
Data analysis and regression analysis for research report.
Consumer decision-making, marketing ethics and consumer research

Business Market Management (B2B) & Services Marketing

Introduction to B2B marketing domestic & international and understand service products, consumers & markets
Applying the 4Ps of marketing to services and Understand value
Creating value and managing the customer interface
Developing customer relationships and Delivering value
Customer service
Case studies – Services Marketing
Case studies – B2B Marketing

Strategic Brand Management

Brand Management & Customer-based brand equity and positioning
Brand Resonance, value chain and element to build brand equity
Designing marketing programs& IMC to build brand equity.
Branding in digital era and leveraging secondary brand associations to boost brand equity.
Brand equity measurement and management and capturing customer mindset.
Capturing market performance and designing & implementing brand architecture strategies.
Introducing Naming new products and brand extensions and managing brands over time.
Managing brands over geographies and market segments.
Conclusion: The immutable Laws of Branding.

Meet the Mentor

Anuraag Bhaskarbhatta

IIM Kozhikode Alumnus

Product Marketing Head at Jio Platforms Ltd.

Ex. Marketing Head of a global Cybersecurity company, major Manufacturing & FinTech companies.

- Launched 50+ products and generated $100 million in revenue.
- Reached over 10 million people with compelling campaigns.
- Secured million-dollar deals with industry giants.
- Executed 100s of high-impact campaigns for optimal results.
- Managed over $3 million budgets with a 300% ROI.

What our learners have to say...

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Advanced Certification ( IIM-Level) : "Marketing Management"