Marketing Management (IIM-Level) : "Marketing 101- Mastering Fundamentals"

Upcoming Batch

1st Jan to 1st Mar 2025

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According to a report by the World Economic Forum, nearly 75% of employers in India struggle to find candidates with the required skills.

At Forward Momentum Academy, learn practical skills that are relevant and required by companies taught by 0.1% experts in respective industries.

Learn what they teach in the IIMs

With Forward Momentum Academy

Just any random course

About The Course

This 2-month course provides a comprehensive introduction to essential marketing concepts and strategies. Ideal for beginners and aspiring marketers, you'll explore key topics such as branding, market research, digital marketing, and product marketing. Through interactive sessions, real-world case studies, and practical assignments, you’ll develop the skills needed to create effective marketing plans and drive business growth. Equip yourself with the foundational knowledge and tools to kickstart your marketing career and make an impact in today’s competitive landscape.

Fresh graduates in any field who wish to kickstart their career in Marketing
MBA graduates who wish to gain extra skills to enhance their profile.
Marketing professionals who wish to upskill and provide more value to their companies and roles.

The course fees is INR 9,999/-.

Refund Eligibility:

Refund requests will only be considered if you notify us via email at refund@fmacademy.co within 3 days of making your booking.
Requests must be submitted at least 1 week before the course start date to be eligible for a refund.

Cancellation:

Your course booking will stand cancelled only in case your refund has been approved and initiated by Forward Momentum Academy. In any other case, there is no scope of cancellation once the booking/enrollment is completed by the customer.

Course Outcomes

Build a solid foundation in marketing concepts and strategies.

Equip students with the tools needed to kickstart their marketing careers.

Develop practical skills for creating marketing plans and campaigns.

Certificate of completion

Understand branding, consumer behaviour, and digital marketing tactics.

Batch starts from

1st Jan to 1st Mar 2025

Enroll Now

Course Schedule

Introduction to Marketing

Day 1: Understanding Marketing Fundamentals

Definition and Importance of Marketing
The Marketing Mix (4Ps: Product, Price, Place, Promotion)
Overview of Marketing Concepts and Theories (Kotler’s Principles)

Day 2: Consumer Behaviour and Market Research

Understanding Consumer Behaviour
Market Segmentation: Types and Importance
Introduction to Market Research Methods

Digital Marketing Strategies

Day 7: Introduction to Digital Marketing

Overview of Digital Marketing Channels
Search Engine Optimization (SEO) Basics
Content Marketing: Strategies and Best Practices

Day 8: Social Media and Email Marketing

Leveraging Social Media for Brand Awareness
Creating Effective Social Media Campaigns
Email Marketing: Building Lists and Crafting Messages

Marketing Analytics and Performance Measurement

Day 13: Introduction to Marketing Analytics

Importance of Data in Marketing
Key Performance Indicators (KPIs) for Marketing
Tools for Analysing Marketing Performance

Day 14: Customer Relationship Management (CRM)

Understanding CRM and Its Benefits
Building Strong Customer Relationships
Implementing CRM Systems Effectively

Meet the Mentor

Anuraag Bhaskarbhatta

IIM Kozhikode Alumnus

Product Marketing Head at Jio Platforms Ltd.

Ex. Marketing Head of a global Cybersecurity company, major Manufacturing & FinTech companies.

- Launched 50+ products and generated $100 million in revenue.
- Reached over 10 million people with compelling campaigns.
- Secured million-dollar deals with industry giants.
- Executed 100s of high-impact campaigns for optimal results.
- Managed over $3 million budgets with a 300% ROI.